Groundhogg is an interesting plugin offering for providing CRM and marketing automation functionalities directly within WordPress, as a WordPress plugin itself. While Platyform does not recommend forgoing a standalone CRM entirely, Groundhogg offers a very unique structural opportunity for dedicating and/or extending marketing initiatives to a specific site, subsite, client, user, etc. Platyform has tested Groundhogg working in conjunction with Memberium and confirmed they work very well together with Memberium able to push organizationally-relevant data up to Keap, while Groundhogg retains its directed assignment locally to that site instance.

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